Resources

Publications & Writings from Arts.Biz Directors



Major, S. & Connell, A. (2005). From Arts Management to Creative Industries.


International Conference on Arts & Cultural Management, (AIMAC) Montreal, Canada
File Size 152KB   Filename majors_connella.pdf   Download

Major, S. (2007). Developing an Artistic Career in the Era of the Creative Industries


International Conference on Arts & Cultural Management (AIMAC) Valencia, Spain
File Size 110KB   Filename aimac07-s_major.pdf   Download

Major, S. (2008) ‘Auckland Theatre Company: Segmenting the Theatre Audience'.


In L. Schiffman; D. Bednall' A. O'Cass; A. Paladino; S. Ward & L. Kanuk (Eds.) Consumer Behaviour (4th edition) Pearson Education, Australia.
File Size 74KB   Filename segmenting_the_theatre_audience.pdf   Download
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